Almost every owner who starts shipping orders does it themselves at first. You personally pack the boxes, fill out the waybills, and reply to customers asking where their parcel is. That is normal and right in the beginning: you see every detail and understand how the whole thing works. But a moment comes when delivery starts eating your day, and you are the most expensive person in the company to be doing it.
The question of whether to hire an in-house logistician or outsource is not really about what is cheaper. It is about where your time should go and who is responsible for orders arriving on time and without stress. At LPF, we have worked since 2018 both calculating logistics for owners and helping them put it in order, so we have seen both scenarios from several sides. Below are some simple markers to help you understand which stage you are at.
It helps to separate two decisions that often get confused: delegating the work itself (packing, paperwork, dealing with the carrier) and delegating the management of delivery (choosing the method, controlling cost, sorting out problem shipments). Sometimes it is time to hand off the first while keeping the second yourself.
Signs You Have Outgrown Doing It Yourself
Most owners carry delivery on their own shoulders longer than they should, because “it is only half an hour a day.” Count honestly, and look at these signals:
- Delivery takes your working time every day. If you, as the owner, spend an hour or two a day packing and filling out forms, that is an hour or two you are not spending on sales, product, and customers.
- Mistakes have become more frequent. Mixed-up addresses, the wrong shipping rate, a waybill filed too late. This is not carelessness, it is overload.
- You are the single point of failure. If you fall ill or travel and shipments stop, the business rests on one person.
- Customers ask “where is my parcel?” and you have no quick answer. Checking each order’s status by hand is a sign the process has outgrown manual mode.
If you recognize yourself in two or three of these, the question is no longer whether to delegate, but how.
When an In-House Logistician Makes Sense
An in-house logistician, even part-time or combined with another role, works well when delivery has become a steady part of daily work rather than the occasional shipment.
- You have a predictable flow of orders. A stable daily volume gives a person enough to do to justify their time.
- The specifics matter. Fragile goods, awkward dimensions, special conditions for customers, the kind of thing that is hard to hand off without losing quality.
- You want control and a fast response. Your own person is right there, knows your customers, reacts instantly, and grows with the business.
The downside is obvious: a steady salary, training, and cover during holidays or sick days. That person needs to be kept busy, otherwise you are paying for idle time.
When Outsourcing Is the Smarter Move
Outsourcing delivery fits when your volume is still uneven, or when you simply do not want a dedicated headcount just for shipments.
- Your flow is irregular or seasonal. You pay for actual work, not for a person who is underused for part of the month.
- You do not need control over every small thing. It is enough that the order ships on time and you can see its status.
- You want to focus on your core. Product, sales, customers, and hand the routine to those who do it as their main job.
The main risk of outsourcing is losing visibility. When delivery lives “somewhere out there,” you may not notice that you are overpaying on rates or that some shipments are stuck. Outsourcing without transparent numbers and status tracking is delegating blind.
The Third Path: Keep Control, Automate the Routine
For many owners the best answer is not “one person versus another” but removing the manual work altogether. A large share of what a logistician does by hand can today be handled by a system.
- Calculating delivery cost for the customer right on your site or inside the order, with no manual weighing of rates.
- Generating waybills in one move from data the order already holds, instead of retyping it by hand.
- Automatic tracking of shipment status, so both you and the customer can see where the parcel is without anyone asking “where is my order?”
This is where our strength lies: we can not only help you calculate which option is better for you, but also build the delivery integration into your process, so the routine runs itself and a person handles the parts that truly need a head.
If you feel that delivery has started to run you rather than the other way around, start simple: count how many hours a week it takes from you personally. The decision will get clearer from there. And if you would like a sober outside look at your logistics, write to us. We will go through your specific case together and point out what to delegate first and what you can simply automate.